A portion of the introduction from the Letter to Shareowners: Positioning GE to win has required change. Every leader talks about change, but most are just managing momentum. This is a luxury we didn’t have in GE. We refocused the company to be in businesses where we can lead while investing in new capability to capture future growth. We want GE to be essential to our customers, investors, and the world. Over the last decade, we transformed the GE portfolio, increasing the portion of earnings from our industrial businesses from about 45% to 90%. We strengthened our competitiveness through investments in technology, globalization, and efficiency. In the past year, we sold most of GE Capital assets at good prices, integrated Alstom – our largest industrial acquisition – and announced plans to merge our Oil & Gas business with Baker Hughes, creating a broad industry leader. These are “once-in-a-lifetime” deals for most companies. We did them all in one year. At the same time, we are investing in disruptive innovation that will drive industrial productivity in the future. We have established two new businesses – GE Digital and GE Additive Manufacturing – that are in the early stages of value creation for GE investors. The challenge for any company is to invest in the future while delivering results. We have challenged ourselves to hit aggressive financial goals as we transform GE.
There's a very basic additive manufacturing video for the GE investors that choose to select the What is additive manufacturing? button on the Additive page.
The word "additive" is used 41 times in the full 264 page annual report. Always referring to additive manufacturing. "3D" is used 8 times. Always referring to 3D Printing.
All together, the underlying message is "Additive Manufacturing and Digital Industrial are our future!"
What is additive manufacturing?
GE is ushering in a new era in manufacturing with its commitment to new technologies that reimagine the way we design and manufacture products.
Groundbreaking technologies make it possible to “grow” intricate and complex parts that are lighter, more durable and more efficient than ever before, with less waste.
Additive manufacturing is a key part of GE’s evolution into a digital industrial company.
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