NewAge Inc (fka NBEVQ) (NBEVQ)

[NewJerichoMan]

I've never understood soda pricing. The same WalMart that sells the 2-liter for $1 also sells 20-ouncers for a $1.79.

2-liters are often loss leaders and if consumers aren't buying those, they are probably buying seltzer, which costs more and has actual profit margins.

Gonna need to see some hard data on this but to me it feels like a zero-sum game to me. Headwinds for the big boys (and those tied to them) equals losses and also equals easy(ier) sailing for the healthier beverage products in the industry.