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[junjun712]

Wow! Very interesting comparison

From looking at Rehband, I agree, they are two similar companies-although one got its start in Sweden where the number of Crossfit affiliate gyms are in the lows 100's, and the other is getting its start in the U.S. where there are over 6,000 Crossfit affiliate gyms...meaning EXO will have easier access to more customers right off the bat Crossfit Affiliate Map

Looking at Rehband products I can already see that EXO is focusing more on using different colorways and interesting patterns to differentiate themselves. I think this is to their benefit. As someone who knows the Crossfit world myself, I know that everybody who does Crossfit wants to have their own "style" and "look" and they do this by wearing (sometimes ridiculous) gear and clothing...EXO appeals directly to this whereas Rehband seem less flashy...for example, EXO's new weightbelts are checkered/tropical while Rehband's are just black

It goes to show that there are many more areas EXO can expand into with future products such as compression shirts, arm sleeves, compression belts, shoulder sleeves, etc. and with endless patterns and color ways to make themselves stand out

MOST IMPORTANTLY IMO is the potential for EXO to fully-acquire their PR Manager's patent pending "Chestee" product which would give EXO something that no other company has!

Very happy to have found EXOL at its bottom