22nd Century Group Inc (XXII)

[stevo99]

I'm concerned with some of management's moves....
1.Why hire Piezer in the first place...surely his prior reputation spoke volumes (major red flag)....it cost the company millions for zero results and shareholders get screwed with lawsuit
2.Magic in Spain....turns out they don't like the taste....really nobody thought to even take over a pack to try out on folks in a bar one night?? BTW where's the update on how the new filter has improved acceptance?
3.Bio partner just around corner....ah ya....
4.Taking a year, and paying a CRO millions, to submit brand A to FDA.....then FDA says you asked for the wrong/weak statement approval....go try again and this time use all the research we've paid for to come up with a real marketing savvy claim....and we wait....

If this is how Harvard trains their marketing geniuses then maybe they better revamp their courses....