As for competitors, there are plenty of companies producing children's books. It would be worthwhile to investigate whether there are other multi-level marketing business models out there.
Part of why I am pounding the boards on this stock is to try to learn more about it. I don't think I'll have much success in generating a flood of buying that will push the stock up. I just want to exchange views on the stock to see what the pros and cons are.
Before I buy too much more I want to order some of their books. Seems like a no-brainer form of DD. Maybe I'll try to go through their catalogue with my kids.
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