$DNAX BOCA RATON, Fla.--(BUSINESS WIRE)--DNA Brands, Inc., (OTCQM: DNAX), makers of DNA Energy Drink®, the highly acclaimed delicious tasting energy drink, announced today that its citrus flavored energy drink has been selected as the world’s best tasting energy drink at the World Beverage Competition held on December 15, 2012 in Geneva, Switzerland. DNA was also the recipient of this prestigious award in 2010.
“It is quite an accomplishment to be selected as the “World’s Best”
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“It is quite an accomplishment to be selected as the “World’s Best” in “The World’s Largest Beverage Competition. It is even more of an accomplishment when this honor is bestowed upon your brand for the second time by a panel of industry professionals representing all areas of the globe, rather than just a specific country or individual community. The World Beverage Competition, a member of the World Trade Organization conducts a “double blind” taste test where both the packaging and brand name are not revealed and judging is done strictly on the merits of the products being tested and not the strength of the competitors marketing or budget of their sales force,” said Mel Leiner, DNA’s Executive Vice President. Leiner added, “From the very beginning it has been our goal to separate ourselves from our competition by creating an energy drink superior in both function and taste. This award validates our efforts. Having the committee state that DNA is the next level in energy drinks, making great taste as a priority is just frosting on the cake,” concluded Leiner.
About World Beverage Competition:
Each year more than 20,000 beverage brands from around the globe compete in the World Beverage Competition, the only world-wide competitive beverage event in hopes of receiving one of only four coveted awards bestowed within each brand classification. The World Beverage Competition was founded on the premise that beverage products should be judged not by the strength of their marketing or the budget of their sales force, but rather on the quality and innovation of the product itself. These Platinum, Gold, Silver and Bronze awards are often imprinted directly on the labels of the products that have earned them as a "medal of honor" for the brand.
