So when Amazon came out with the private label diaper service "elements" it was set up for people who wanted a cleaner healthier product but it cost more.
People were not as into it as predicted:
"I'm not switching to Amazon Elements, and here's why: I refuse to pay this much for off-brand diapers."
They didn't want to pay for a no name brand that cost more. 3-6¢ more per diaper. It's doesn't sound like much but again people were not as into it;
"Why would I pay more for Amazon, when the name brand is cheaper?"
It just wasn't the right time/business model at the time. Thus after about a month elements was scrapped and put back to the drawing board. Amazon has recently sent out surveys to see how another brand of diaper would be greeted. MamaBear brand diapers. This is also branded by Amazon and according to an article, the URL at which the survey was hosted contained the words “Amazon Elements,” suggesting the market research was being conducted for a new Amazon private label product. Some concerns fielded were:
"I don’t understand why Amazon doesn’t get behind a great natural diaper brand and market a bundle of products moms already love."
Mothers hugs diapers are a clean healthy chlorine free product. They have already been in production. They can be manufactured at a third of the cost than a big name product. Annnd..."Bemax focuses on an extensive and far-reaching global network among wholesalers, large discounting retailers and supermarkets as well as entry into the ecommerce arena to reach households directly through subscription orders. We focus to supply our clients with disposable baby diapers from manufacturers in North America where quality is superior."
Without going on and on, stringing it all together; imo Amazon is in favor of inking a deal with bmxc for the manufacturing of their diapers. It meets all their criteria. This could be huge for bemax!
"Amazon Elements Baby Wipes are made in Mooresville, Indiana, by the wet-wipe experts at Nice-Pak Products, Inc.—a family-owned company since their founding in 1957,"
And the elements diapers, Bloomberg Businessweek's Brad Stone reported in December that the Amazon diapers were being manufactured by a Canadian business called Irving Personal Care.
Bemax selling their actual mothers hugs diapers on Amazon just doesn't seem like it's gonna be as explosive. Sure it will generate new revenue but nothing compared to if this deal that is already in place is actually for the manufacturing of the mama bear diaper for Amazon.
And who knows mama bear may not be the final product name it still could be the mothers hugs brand, but with the recent roll out of the mama bear baby food product from Amazon it suggests otherwise. So we have two options possible decent revenue increases or instant HUGE spike in revenue if the Amazon diapers are manufactured by bemax and it catches on like it is predicted!
Sorry this is kinda all over the place. Just really busy today but wanted to get this in. It's kind of pieced together but hopefully people can follow what I'm getting at!
