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Diapers are set to return under Amazon’s new private label Mama Bear

https://techcrunch.com/2016/11/03/amazons-private-label-brands-are-killing-it-says-new-report/

https://www.amazon.com/b?ie=UTF8&node=14608902011


Amazon CPL's Continue to Grow...

https://www.internetretailer.com/commentary/2016/12/22/what-brands-can-learn-amazons-private-label-strategy


Amazon’s move Into private-label consumables: lessons for brands

Brands may want to consider releasing innovation to Amazon sooner than historically they would have if Amazon becomes a key player in a category.


Why is Amazon’s private-label strategy different?

There are a few important things to note about the way Amazon might be building their private-label business that are a little distinct from traditional retailers.

One thing that’s really worth paying attention to is all of the data that Amazon has that other retailers may not, or at least suppliers may not. One very good example is category size. In other words, on its own platform, Amazon knows exactly the size of a given category and those categories’ growth rates. They not only know that based on what’s on their own first-party assortment, but a category leader at Amazon has visibility across both the first-party and the third-party marketplace.


https://www.internetretailer.com/commentary/2016/08/18/amazons-move-private-label-consumables-lessons-brands

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