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Thursday, February 02, 2017 3:09:03 PM
Michael W. Crone - Senior Vice President
Prior to joining U-Vend, Crone was Senior Vice President of Sales at Wells Dairy from January 2005 through March 2015, a family-owned company producing and distributing the Blue Bunny and Weight Watchers brands, as well as private-label products for several major retailers. Under his direction, Wells Dairy sales increased 53% to $1.2 billion, elevated its brand from #7 nationally to #3 and expanded product distribution to many key retailers including Kroger, Safeway, Publix, Meijer, HEB and 7-11.
From October 1999 until January 2004, Crone served as Vice President, Sales and Distribution and Vice President, Distribution Strategy and Acquisitions at Nestle’ Ice Cream Company, where he developed and implemented strategy for distribution that resulted in three successful acquisitions, with combined sales of $84.5 million, and two start-ups, all achieving economic profitability in two years. Crone grew points of distribution over 20% and annual sales 9-12% in non-supermarket channels by placing over 30,000 impulse freezers in select markets in 3 years, and successfully negotiated with Dreyers Grand Ice Cream that resulted in $23 million net profit improvement over 5 years.
From March 1991 to October 1999, Michael rose from Director of Southeast U.S. Sales to National Vice President of Sales at Haagen-Dazs Ice Cream Co., a division of Pillsbury/Diageo. He increased Haagan Dazs consumption at a 10% compound rate from 1998-2002, while driving annual sales from $325 million in 1991 to over $700 million in 1999 through developing agreements with Nestle and Ben and Jerry’s. Prior to Haagan Dazs, Michael held progressively responsible positions at Frito Lay, culminating in Division Sales Manager responsible for $100 million in sales, 500 personnel and ranked #1 in performance out of 7 divisions. Crone graduated from Stephen F. Austin University in 1978 with a degree in Business Management.
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