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Re: JPS02 post# 42256

Sunday, 01/29/2017 2:11:49 PM

Sunday, January 29, 2017 2:11:49 PM

Post# of 58418

"Why not go online also and expand the customer base instantaneously."

The primary problem with online sales is that water based liquid is heavy, and in quantities of single cans up to single cases, shipping about doubles the cost of a can of energy drink. That is simply not cost competitive with cans of competitor's product which is bulk shipped.