DNA Brands Inc (DNAX)

[Ed the Trader]

"But I have a feeling Adrian will have closed up shop by then."

Think about this for a minute. From a personal safety standpoint, would someone with half a brain who intended to skip out on hundreds of shareholders with hundreds of thousands, or even millions, of dollars of shareholder money have decided first to plaster his likeness in a video on the Internet?

He could have avoided the camera, and remained harder to find, if he used any of a variety of other methods to pitch his company... and ticker symbol.

I really think a more realistic scenario is that Adrian is in very, very deep into a mess of a company, and he wants to legitimately find a viable path to turn things around.

Yeah, in less than a year, he has managed to more than double the O/S, but it is also true that he inherited the other half of the O/S mess from other people.

Someone wanting to just scam money from investors could have probably had an easier time of it by wiping out that ridiculously high O/S of 6 billion back in February.

Adrian didn't do that, and has earned the credit that he has not wiped out all of our positions when it would have been expected behavior from any incoming CEO.

He has definitely made some mistakes over his first year managing the company, but through objective eyes, one can still see how he has learned from his mistakes, and he is slowly improving his performance.

He is still not where he needs to be with regard to savvy performance, and we all knew that he had a learning curve to climb, but I think he is climbing that learning curve successfully. Yes, it is painful to watch, but it is happening.

I really don't know how much more dilution the market will absorb. From my point of view, we are in uncharted territory.

Has anyone else here ever seen a ticker with an O/S as high as 12.5 billion shares?

The largest O/S I can remember from elsewhere was about 4 billion, but then I usually avoid this level of bloat, so I am not looking for tickers with a large O/S.

Legally, there is no reason an O/S cannot get much, much bigger.

During the RedChip conference, Adrian pitched a slide that said he wants to raise $500,000 (which is 5 billion shares at $0.0001).

The slide also said that amount was possibly expandable to $750,000 (which is 7.5 billion shares at $0.0001) which would max out the 20 billion A/S.

If he wants more creditability regarding his plan, I think Adrian is going to have to share more information with prospective investors about the logistics and timing of how a production order gets processed and delivered.

If Adrian is saying he needs half a million dollars before proceeding with the plan for production, how is he getting that cash and having time for the bottler to process the production run by April 1st?

NOTE TO ALL CORPORATE EXECS: setting major milestones to be on APRIL FOOLS DAY is a really, really stupid idea if you want creditability. Choose April 2nd instead!

It might be that he already knows that he is going to get the required funding from financiers already lined up. So, maybe funding is already a done deal.

If that is not the case, inventory in the warehouse in two months frankly seems like an aggressive schedule to me.

I will take another look at the slides in the video, and see what additional information can be derived from them when not having them flash by in 2 or 3 seconds.