DNA Brands Inc (DNAX)

[Ed the Trader]

"THIS IS MY OPINION!!!!I If Adrian is or is going to reach out to the AB distributors again i feel he's going to have a hard time getting some of them to agree to distribute again because of what happen deep in the company."

Here is the thing. Retail shelf space is finite, and therefore not cheap. One way or another, distributors have to pay for the use of that shelf space.

There are always shiny, brand new products competing for their chance to be on the shelf. Always...

DNA is not a shiny, brand new product. DNA is a product that has already had its chance on many, many shelves, and it failed to stay there.

If you were a distributor that had to choose between gambling your cash to put a shiny, brand new product on the shelf, or gambling your cash to put a product back on the shelf which did not work out the first time, which would you choose?

The question is that simple regarding whether or not DNA will be able to obtain distribution agreements RIGHT NOW.

I think that Adrian is going to have to sell DNA products directly to independent retailers, and he is going to have to advertise it strongly to make sure sales are excellent.

After 6 to 12 months of strong sales RESULTS with independent retailers, he can take those results to distributors to show them that DNA is a successfully selling product, not a tarnished has-been.

A proven track record of sales to demonstrate to distributors what results they be proven to enjoy would completely reverse the competition against shiny, brand new products into DNA's favor.

Adrian can achieve this in a straight forward manner. The products are good enough as-is. He just has to be willing to do the legwork to get the job done.

That means realizing that dreams of acquiring lots of additional streams of income must be put far into the back of his mind for a few years while he focuses on building back the DNA energy drink brand.

So far, I think that Adrian is still fighting that notion, and he must stop.