DNA Brands Inc (DNAX)

[Ed the Trader]

"He's trying to pump the stock and company by mentioning the catch word: "acquisitions"...which at this point in time is totally ridiculous. Pay down debt, raise capital for the production run, and get some revenue going before you can even think about acquisitions. Cart before the horse. Not impressed one bit. Like I said, how can he be taken seriously? It's a dog and pony show."

I've been saying since at least last April that Adrian wants to ultimately build a conglomerate and is fixated with the notion of how to buy more businesses. He talked about this on the new web site almost before he even added content on the web site about energy drinks. That is simply where his focus is.

That is a terrific long term goal. It could make DNA Brands, Inc. into an huge corporation in a decade.

However, Adrian needs to get focused on what is important and viable for the company now, and that frankly is a small production run to create inventory which he can sell profitably in small quantities to independent retail stores. After 6 months to a year of good sales to the independents, he can go to distributors and easily get distribution agreements.

So far, I am not convinced that Adrian is ready to do the grunt work required to initially develop a reputation in the beverage industry necessary to easily gain distribution agreements.

I expect that he will fight with this for a short while, and then come around to what must be done. Until then, it may be a frustrating time for shareholders.