DNA Brands Inc (DNAX)

[Ed the Trader]

"what i heard happened there was chuck jones and fowler actually had made a deal. coca cola found out about it and were not happy. chuck claimed it never happened so they could keep in good standing with coca cola. i never realized they were calling it a scam."

No, no, no... Eric Fowler released a PR where he claimed that DNA had a new distribution agreement with The Trenton Coca-Cola Bottling Company.

The Trenton Coca-Cola Bottling Company is one of many bottlers that put Coca-Col into cans and bottles, and is NOT the same as the Coca-Cola company.

However, all investors saw in the PR were the words "Coca-Cola" and the PPS of DNAX skyrocketed because stupid investors who cannot read thought the PR meant that Coca-Cola was now working with DNA.

In the PR, Fowler named Chuck Jones as the CEO of The Trenton Coca-Cola Bottling Company, and he was not.

Then... the actual CEO of The Trenton Coca-Cola Bottling Company released his own PR debunking DNA's claim of any sort of agreement. They had not even been talking to DNA. Fowler just flat out made up the whole story. He completely flat out publicly lied.

There was talk that there was no way the SEC would not halt DNAX.

Fowler resigned.

DNA issued a correcting PR and tried to file a lawsuit against Fowler.

The PPS of DNAX cratered and lots of stupid people lost huge amounts of money.

Interestingly, this did not kill the company, and they continued to obtain additional distribution agreements.

Read my sticky post, and all of the linked information for many more details, good and bad, about the history of DNA.

http://investorshub.advfn.com/boards/read_msg.aspx?message_id=127497037