I am beginning to side with Hopester on this one, there is something else in the works from management and it is not to make this profitable. However going private would be a lot more complicated so not sure I buy that one. Hard to raise money when private, easy to milk the unwary of money by selling stock publicly.
I wrestled with reality for years, Doctor, and I'm happy to state, I finally won out over it. (Jimmy Stewart in "Harvey" 1950)