DNA Brands Inc (DNAX)

[Ed the Trader]

"Did you wonder about who the World Beverage Competition is? Note that there is nothing on the website to tell who they are and how the judge the competition. Looks more like a scam to cover the OTC market scams in the drink business. If this was such a big deal they would have a huge spread about who they are, judges and how they select the products, where they are located, ect,ect. For all we know this is a guy in Bangkok who makes this stuff up for a fee.

Example: Dewar's Signature Scotch got the best of show 2017 but you cannot find anything on Bacardi Group web page about winning the competition. Don't you think they would have been touting that to sell more scotch? How about they use some major brand to sell the ruse that this is a real deal?

https://www.bacardilimited.com/our-brands/dewars-blended-scotch-whisky/

Nothing on Bacardi recent news link

https://www.bacardilimited.com/media/news-archive/";

Here is what the World Beverage Competition says about themselves:

"The World Beverage Competition is a not for profit organization based in Switzerland. Please do not submit product samples to our corporate headquarters, as they will not be accepted for the competition. For more information please feel free to contact [e-mail] or fill out the form...."

(Source: http://beveragecompetition.com/Contact)

"Beverages from around the world participate in The World Beverage Competition for many reasons. Integrity, prestige, honor and success are words best used to describe the effect that Beverage Brands enjoy after receiving an award from this time-honored competition. The World Beverage Competition was founded on the premise that beverage products should be judged not by the strength of their marketing or the budget of their sales force, but rather on the quality and innovation of the product itself. The tradition continues as we have recently expanded the number of beverage categories to cover the full spectrum of products available in the world today. Beverage categories such as soft drinks, juices, bottled waters, energy drinks, coffee, tea, and sports drinks are represented in the competition. Alcohol beverages such as sprits, wine, and beer are each competing in their own competitions. Our competition has given Beverage brand owners spanning the globe the chance to compete on an even playing field.

All products submitted to the World Beverage Competition are taste tested by a panel of judges who…

…are industry professionals from 6 different continents; not celebrities, beverage retailers or public figures whom may show partiality towards a particular brand.

…are not announced to the public, as this leads to undue influence from brand owners and the media, which results in issues of credibility for the competition.

…do not see the packaging or know the brand name prior to documenting and submitting their tasting scorecards for the competition.

Behind closed doors, in a tasting room closed to brand participants and the public, this “double blind” taste test method is one that is most effective in providing honest opinions from the panel. The products are all brought to their optimum tasting temperature, thus assuring the panel the same sensation of taste that is received by the general populous.

The packaging event occurs after the tasting event process has been completed, which gives the highest level of control over the tasting panels' opinions during the tasting phase.

The World Beverage Competition is a member of the World Trade Organization and complies with all International law. With these safeguards in place, it is no wonder why the World Beverage Competition is accredited as the premier tasting event in the world of beverages, and why it is known as: “The Largest Beverage Competition in the World!”"

(Source: http://beveragecompetition.com/competition)

However...

Anyone can make a web site say whatever they want. So, let's test this out...

I have directly contacted the Francis Ford Coppola Winery about their 2017 Platinum "Best of Show" awards for their 2014 Petite Sirah and 2014 Cabernet Sauvignon wines.

I have directly contacted the Barefoot Cellars about their 2017 Platinum "Best of Show" awards for their NV Zinfandel and NV Pinot Grigio wines.

I have directly contacted Bacardi about their 2017 Platinum "Best of Show" awards for their Bacardi Black and Dewar's Signature spirits.

I have directly contacted Samuel Adams about their 2017 Platinum "Best of Show" awards for their Utopias beer.

I have directly contacted the Great Divide Brewing Company about their 2017 Platinum "Best of Show" awards for their Yeti Imperial Stout beer.

Good, bad or indifferent, if I get responses from these various companies, I will let you all know what they said.

One curious thing is that for this latest 2016-2017 competition, there were no awards given for the energy drink or soda categories. Of course, it may simply be that there were not at least four entries this year in those categories. Without at least four entries, it would not be possible to give platinum, gold, silver and bronze awards.