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Monday, 08/21/2006 2:09:07 PM

Monday, August 21, 2006 2:09:07 PM

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Sub-Urban Announces Move to New Larger Corporate Headquarters to Accommodate Aggressive Growth Initiatives; Expansion More Than Doubles Resources to Accelerate Continued Brand Development and Design Innovation

LOS ANGELES, Aug 21, 2006 (BUSINESS WIRE) --

Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand apparel company pursuing high-margin revenue growth in the global fashion industry, has announced that it has leased new, larger Corporate headquarters and production facilities in Los Angeles to accommodate its growing design and business operations.

The move more than doubles the Company's available space to increase production and to house potential growth throughout 2006 and beyond. The Company's new location provides sufficient room for expanded design, sample and production space.

The move follows a series of recent business announcements, including retail orders from fashion industry leaders such as Fred Segal, Dr. Jays and Virgin Megastores.

The Company will relocate from its downtown Los Angeles, Calif., offices to the new facility in the Westchester section of Los Angeles.

"The move will enable us to increase the pace of our new brand development and design programs and build on the success we've generated so far," said Joseph Shortal, Chief Executive Officer of Sub-Urban Brands. "Every inch of this new space will be used to expand operations and to promote Sub-Urban's reach in the worldwide youth fashion market."

Sub-Urban remains in Los Angeles, where it has often partnered with today's most influential celebrities for a variety of events. Several high-profile musicians, actors and others have been quoted in national magazines touting their affinity towards Sub-Urban brands such as WHITEBOY(R). Brittany Murphy has been so taken with her Whiteboy Capri pants that she said, "I love them, I never want to take them off. I want them in every color." In a recent London interview, Tommy Lee was asked "What's in your closet?" The Motley Crue drummer answered, "Anything from Whiteboy."

Sub-Urban has launched the pop culture phenomena WHITEBOY(R) brand and its signature rooster logo. Other product lines include WHITEBOY(R) Girl, Mash Culture Lab(TM), BLACK JESUS(R) and PYT (TM)(Pretty Young Thing). Sub-Urban products are sold at trendsetting retailers. Within the next 18 months, Sub-Urban intends to expand its brand offerings through global distribution networks in Japan, Canada, Australia and 25 other European markets.