Followers | 37 |
Posts | 4190 |
Boards Moderated | 0 |
Alias Born | 10/18/2016 |
Monday, January 23, 2017 9:10:56 AM
The advertising industry has come a long way from the time of strictly vocal advertising. In antiquity, you paid someone to shout and tout your goods in the marketplace. While television, radio and print ads are of course commonplace, today’s main and most lucrative marketplace is online. This is where Social Reality, Inc. (NASDAQ: SRAX), with its advanced adtech platforms, helps companies like Procter & Gamble (NYSE: PG) and Wells Fargo (NYSE: WFC) leverage their first-party data to better tailor their marketing messages.
First-party data, what a company gets when it interacts directly with customers, can be of substantially more value than statistics provided by a third-party analytics outfit. As Christopher Miglino, CEO and co-founder of Social Reality, explained in a recent interview:
“Within SRAX (Social Reality Ad Exchange), we continue to build tools that are valuable for buyers … from a buyer perspective, we have built in lots of custom data sets … we have built in the ability for our advertisers to take their first-party data, overlay it into an environment and execute transactions against that. And our system automatically optimizes to the things that are executing well against that data.”
The ability to publish ads in newspapers, journals, magazines, blogs, websites and social media has greatly expanded the “real estate” available for advertisement, making the buy-side challenges of advertising “space” increasingly difficult.
With so many options and outlets available, it would be a Herculean task for an ad agency buyer or advertiser to communicate with every publisher to identify and execute an appropriately-placed ad. However, using SRAX, Social Reality’s real-time bidding platform, the hurried buyer has access to a universe of ad inventory.
SRAX enables the buyer to automate the purchase of online advertising by programming his preferred parameters and data sets. At the other end, the publisher who provides the inventory lays-out parameters that define that inventory. Social Reality brings them together in a manner likened to a stock exchange, acting as an intermediary between buyers and sellers of securities.
With SRAX, advertisers and buyers have enhanced precision with their targeted advertising, enabling a more efficient use of the ad budget and a reduction in ads received by the wrong demographic. As media segmentation and proliferation grows, platforms like SRAX will be the only way to navigate in what will truly be ad space.
Social Reality has developed three core platforms to deliver a complete set of marketing tools and services that create new and measurable opportunities for brands, agencies and publishers to target, reach and monetize their audiences.
For more information, visit www.SocialReality.com
Recent SRAX News
- Form 8-K - Current report • Edgar (US Regulatory) • 05/13/2024 03:34:08 PM
- SRAX Signs Agreement to Merge with DNA Holdings • GlobeNewswire Inc. • 05/08/2024 12:00:00 PM
- Form 8-K - Current report • Edgar (US Regulatory) • 04/03/2024 08:05:26 PM
- Form 8-K - Current report • Edgar (US Regulatory) • 04/02/2024 08:05:41 PM
- SRAX SELECTS XDEFI AS WEB3 WALLET PARTNER, ENABLING SECURE ACCESS TO DIGITAL ASSETS FOR ACTIVE EQUITY INVESTORS • GlobeNewswire Inc. • 03/05/2024 01:30:00 PM
- SRAX SHAREHOLDER LETTER • GlobeNewswire Inc. • 12/18/2023 12:00:00 PM
VHAI - Vocodia Partners with Leading Political Super PACs to Revolutionize Fundraising Efforts • VHAI • Sep 19, 2024 11:48 AM
Dear Cashmere Group Holding Co. AKA Swifty Global Signs Binding Letter of Intent to be Acquired by Signing Day Sports • DRCR • Sep 19, 2024 10:26 AM
HealthLynked Launches Virtual Urgent Care Through Partnership with Lyric Health. • HLYK • Sep 19, 2024 8:00 AM
Element79 Gold Corp. Appoints Kevin Arias as Advisor to the Board of Directors, Strengthening Strategic Leadership • ELMGF • Sep 18, 2024 10:29 AM
Mawson Finland Limited Further Expands the Known Mineralized Zones at Rajapalot: Palokas step-out drills 7 metres @ 9.1 g/t gold & 706 ppm cobalt • MFL • Sep 17, 2024 9:02 AM
PickleJar Announces Integration With OptCulture to Deliver Holistic Fan Experiences at Venue Point of Sale • PKLE • Sep 17, 2024 8:00 AM