Hello K8. The article is about Dale Jr who has been sponsored for many years by Nationwide Insurance. Nationwide is sponsoring Dale Jr's 6 part video series that will air on Dale's Facebook page. This has no connection to the Bobby TV show deal. HOWEVER, it is in the same style as the Bobby TV show, meaning a look behind the scenes. Dale Jr. is already famous, but it looks like the Earnhardts are pushing their media exposure boundaries, meaning allowing for more inside views into their behind-the-scenes lives in and out of racing. Good move on their part and it can only lend more exposure to Bobby and the whole family so good find K8!
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