DNA Brands Inc (DNAX)

[Ed the Trader]

"Now add in todays trades and you have 3,626,515,284 shares traded with very few at .0002. Now figure at least half was dilution and that means there was at least $181,325.76 out of $362,651.53 minimum trading dollars went to Adrian through dilution. Most likely it was way closer to the $250K. That is shareholder value in my book."

The ratio of value of shares versus the cash which DNA Brands received is almost certainly not 1:1.

It is probably more like 1:2... so DNA Brands probably got half of what you calculated.

Financiers buy the stock from DNA Brands and take the risk that they will be able to sell the stock into the market. That risk has value, plus the financiers must make a profit. If there is no profit to be made, the financiers are better off just keeping their cash, and letting DNA Brands keep its stock.

So, financiers usually get shares for half-price... or $0.00005 in this case. It is this steep.discount which gives the financiers the name "toxic financiers."

If they sell shares acquired at $0.00005 for $0.0001, then they double their money. That is why they are willing to unload their shares to you at $0.0001 all day long. Otherwise, they would be trying to sell at $0.0002 and all of these shares at $0.0001 would not be available.

So, the bottom line is that DNA Brands gets basically half of the cash which you spend to purchase 1's, and the financiers get the other half.

If these share came from old debt, from before Adrian took over the company, Adrian gets nothing because the money for those shares already went to Mel and company for expenses back then.

Cash from new debt incurred since last February went to Adrian.

Either way, Adrian got nothing today cash wise. The money for the sale of the shares today went to the financiers to repay them for cash already previously loaned to DNA Brands either under Mel, or under Adrian.