DNA Brands Inc (DNAX)

[Ed the Trader]

"Hi ED the Trader! what is going on here? You seem very knowledgeable in this stock, and I like what you have say. You been here for awhile, and I like your opinion."

Hello...

Read my sticky post to learn a brief history of the company and its stock. Be sure to read all three linked posts inside the sticky to understand how DNAX got where it is today. There are some great photographs there too of things like cans of DNA energy drinks in the cooler at QuikTrip back when it was still available for purchase.

The current CEO, Adrian McKenzie took over control of the company last February. It was, and still is, a dormant company at the time.

Adrian thrashed about for a while during his climb up the beverage industry learning curve. His background is in finance, not beverages.

Appearances are that Adrian has learned much in the last year and is on path to actually rebooting the business. If Adrian can successfully execute a viable business plan, and it appears that he has a chance, DNAX should return decent profit later this year.

The biggest risk factor is that the share structure is massive... O/S is at least 7.4 billion, and maybe as high as 11 billion. However, on the strength of the award winning energy drinks, shareholders still have enough faith to have purchased roughly a billion shares in the last two days. That doesn't happen with the share structure so large without justification, and the energy drinks are it.

Adrian has stated repeatedly that there is no reverse split coming. He wants the shareholders to get an opportunity to recover their funds... hopefully with some profit... before he would execute any correction on the share structure. So far, people believe him... and so do I.