DNA Brands Inc (DNAX)

[Ed the Trader]

"Adrian continued diluted this stock? Maybe. Are we all surpise if that's the case?"

I just don't understand.

Why would ANYONE be surprised about dilution?

Everyone here knows that Adrian needs to raise cash to pay for the reboot of the business.

The energy drink product line is not going to be produced for free.

Marketing and advertising to make the product sell is not free.

These things that I presume we all want to happen cost money.

There is only one way anyone is going to provide DNA Brands with any money. That is issuance of new shares... in other words, dilution.

We know that last month, when Adrian stated in the PR that he was going to initially release between ONE and THREE flavors of energy drink into the retail market, the reason he did not know the exact number is that he had not raised the funding yet. Therefore, he did not know how many flavors the business could initially support, but he was targeting between one and three flavors.

We know that last month, when Adrian stated in a PR that he was planning to visit RedChip to work on production, what he meant is that he was going to use RedChip to help him sell more shares to pay for the costs of production. RedChip is a stock promoter. Their only useful function, from Adrian's point of view, is to attract more investors to him to raise more cash. RedChip obviously has no role in the physical mechanics of producing energy drinks because RedChip is not a beverage bottler, are they?

So, Adrian told us (indirectly) in December what was going to happen, and what to expect.

Why would any of you be surprised?

Exactly what you all want to happen is in progress, and now, you are all whiny about it because the PPS dropped back to $0.0001 and nearly a billion shares got added to the O/S.

If you all had not been in total denial regarding how Adrian needs to raise funds, this would be a time to celebrate instead of whine.

Adrian appears to be slowly, but surely, taking the actual steps necessary to reboot the business, and get the energy drinks back into stores.

I just don't understand. You all should be happy...