I'm not afraid to say I don't think I'm smart enough to have figured all the possibilities here, but...
Even though it sucks Roche got $200k worth of shares for .0026 instead of .0144, he has millions more way over a penny. I lost track of his average but even after this I'll guess it's right around 1 Penny.
Now add the "family members", legal & other fees already paid, effort, and how long? a year or 2 so far, & whatever else I forgot. I seriously doubt he'll just try to dump his shares for a loss & walk away! He has something else in mind for RVUE...