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Monday, 08/21/2006 8:07:20 AM

Monday, August 21, 2006 8:07:20 AM

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Interesting Article CEOcast Stocklemon

http://www.axcessnews.com/modules/wfsection/article.php?articleid=10962

Waxing Nostalgic, Home Solutions Earnings Call

By Alan Fein

(AXcess News) New York - Some say, if you pour cheap liquor into an empty bottle that once contained good booze, most people can't tell the difference. That's basically the claim that stock-tout, CEOcast, made Sunday in its weekly email newsletter, belittling Home Solutions of America, Inc.'s (NASDAQ: HSOA) handling of its second-quarter results when it said "the company stumbled through its earnings call, providing vague guidance when it needed to be specific."

CEOcast snubbed Home Solutions, sure, but you have to take note that an undisclosed CEOcast employee (outlined as an "editor", without naming him) owns 1.25 million shares of the company too - which he apparently bought after agreeing to promote the stock - in addition to a monthly cash fee that's disclosed in the CEOcast email newsletter.

It sounded more like CEOcast was scolding the management of Home Solutions for not pitching the information harder so the stock might go up and put the New York City-based stock promotion organization in the black, or at least this mysterious "editor".

This last year Ken Sgro, a well-respected icon of online webcasting of earnings results for public companies and President of CEOcast, died suddenly of a heart attack. With Sgro's passing, and no mention of it by CEOcast, Michael Wax moved up to assume his role, saying "Ken was a nice guy, but for me it's 'strictly business'", just days after Sgro's funeral.

In this last email tout, CEOcast said (emphasized in italicized letters) "We suspect that revenue for the month of July exceeded HSOA's revenue for the entire second quarter based upon our conversations with parties doing business in the New Orleans areas."

CEOcast noted that the stock of Home Solutions of America, Inc. was short in an amount equal to 37% of the float. That CEOcast believed the short position had increased since July.

But who's short is it?

StockLemon.com noted in an August 15 story that "insiders sold millions of dollars in stock at very high prices - on the heels of a highly misleading press release, in which the company trumpeted a - contract in New Orleans", referring to a June announcement.

Monday, Home Solutions of America, Inc. filed an S-3 registration for insiders to sell over 5 million shares of stock. Shortly thereafter it announced its earnings for the period.

According to StockLemon, we can understand why Home Solutions of America would not give details in its earnings report. StockLemon said that 25% of its earnings were from a Louisiana company named Charys (OTCBB: CHYS). If this is the "party in the New Orleans area" CEOcast referred to I would do my due diligence a little deeper, if you accept what StockLemon says about Home Solutions financial statements in that it's booking revenue it hasn't earned yet - which AXcess News does not substantiate or support as a fact in any of StockLemon's statements by quoting it in this article - we have not verified that information. But it's sure an interesting read!

StockLemon called Home Solutions of America a, "house of cards". I wonder what it thinks of CEOcast?

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