At-the-market financing ... is a capital-raising instrument that provides flexibility, efficiency, control, discretion and just-in-time capital. It allows companies of all shapes and sizes to raise incremental capital over time. Unlike a large capital raise, which may leave large amounts of cash underutilized for months, ATM financing is ideal for raising general working capital, funding specific projects, funding R&D, and paying off debt. ATMs can be started and stopped, and efficiently ramped up to raise money when there’s an opportunity or additional need. And an at-the-market offering is generally less expensive and less complicated to execute, requiring much less executive time since there’s no need for road shows and other public relations’ displays. Unlike traditional financing, at-the-market offerings do not send a signal to the market that a company needs financing. Neither do they require shareholder approval or dilute existing shareholders through discounting or issuing warrants, issues common to traditional capital raises. http://bit.ly/2j8LRyS