DNA Brands Inc (DNAX)

[Ed the Trader]

Ok... you managed to save up enough so you could go without an income from your business for a year. What would you have done if the business was still not profiting heavily at the end of the year?

Would you fold the business, or would you figure out how to extract income from it so you could afford to continue trying to grow the business?

I know that $200K is a good hunk of change, but we don't know what Mel's living expenses were. I am not trying to justify this. I am just saying we don't know many facts.

In 2012 and 2013, tbey may have legitimately thought the business was taking off so they would now be able to extract nice salaries. That is not much different from shareholders thinking they will be able to extract nice profits tomorrow before reboot of the business has even begun. Yet, people here everyday are sure that that one magical PR is about to be released tomorrow, or next week, or next month which will push the PPS beyond a penny.

I continually try to inject some realism into the discussion specifically so people do not get unrealistic expectations. Unrealistic expectations only lead to many disappointed shareholders who then speak badly about the company, the product and the management.

We don't need that, and neither does Adrian.