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Sunday, 08/20/2006 3:51:47 PM

Sunday, August 20, 2006 3:51:47 PM

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CNTE product diversification, future potential: Here's part of a press release which in my opinion demonstrates CNTE's potential. The PR is proof of product diversification, addition of assets, future business etc.


Press Release Source: California News Tech


California News Tech Announces Launch of PublicMemory.com
Tuesday July 25, 11:00 am ET


New Web 2.0 Tool Changes the Way People Research the Internet


SAN FRANCISCO, CA--(MARKET WIRE)--Jul 25, 2006 -- California News Tech (OTC BB:CNTE.OB - News), a leading technology company, today announced the launch of the beta version of its ground-breaking new research tool, available at www.PublicMemory.com. PublicMemory.com is changing the future of online information research. With the number of Internet documents in the billions and more than 147 million adults online in the US alone, there is a huge opportunity to do research on the Internet, and now there is an exciting new tool to personalize the job. Unlike the traditional Internet tools, PublicMemory's proprietary technology makes it easy for users to conduct custom research on the issues that matter to them, to obtain timely and cost efficient information in their area of interest, and to easily publish and distribute the results.
Today, PublicMemory.com is tracking the 2006 US elections, in collaboration with the Stanford Political Communications Lab (http://pcl.stanford.edu/campaigns/campaign2006/index.html). Stanford professor Shanto Iyengar, Director of the Political Communication Lab and Harry & Norman Chandler Professor of Communication, calls the product, "an invaluable tool for journalists and scholars tracking the '06 elections." PublicMemory.com will enable users to easily and visually identify when there are events that have the potential to produce more impact on the public's perception. Furthermore, PublicMemory.com helps users identify and easily locate the types of stories that increase candidates' visibility. It enables them to see a comprehensive view of candidate coverage at the political party level.

California News Tech President and CEO Mr. Marian Munz adds, "Today we are adding one more asset, diversifying our product base and reaffirming our dedication to innovation. PublicMemory.com starts its launch by addressing hot topics for everyone this year, such as the 2006 Congressional elections, and the price of oil and housing. This is only the beginning for us, however, and we are confident that our potential for growth should be similar to other Web 2.0 technologies."

PublicMemory.com was created as a Web 2.0 tool, with the belief in the power of collective memory, or the idea that society's most closely held beliefs and opinions come increasingly from the online content that surrounds us every day. In addition to explicitly shaping public opinion, when information is published on the Internet, it shapes the very way people perceive reality.

Public Memory is also tracking two of the hottest issues that may influence investor sentiment: Oil and Housing. As a Web 2.0 tool, PublicMemory.com will allow users to create their own research criteria, such as issues, issue definitions and websites to research.

The tool allows for easy distribution of the research content via the RSS web publishing format. RSS is seen by many industry experts as the next step in Internet publishing because it allows building of low-cost platforms for shared work and shared communication. The technology got a huge boost when Microsoft announced that its next-generation Windows platform, code-named Longhorn, will include support for RSS technology.

The level of investments in companies that innovate in this area has grown substantially. Most notably, the VC fund RSS Investors of Cambridge, Mass. formed in June 2005, is seeking to invest $100 million in supporting and nurturing the technologies and leaders who are championing RSS-related technologies, including news aggregation, blogs and new classes of search engines.

"RSS is emerging as the next great tool in the spread of information and ultimately freedom: freedom of expression, freedom of communication and freedom of information," said Jim Moore, RSS Investors partner. "The Internet is the driving force behind the invention of new forms of communication enabling instantaneous personal dialogue across the globe. Like a mind constituted of millions of inter-networked neurons, the participants in this exchange of information are capable of astonishingly rapid and sometimes subtle community consciousness and action. The evolution of these communities has already had a profound effect on the media, professions and enterprises."





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