Applied DNA Sciences Inc (APDN)

[otis1111]

http://nypost.com/2016/12/28/con-artist-raked-in-1m-returning-designer-bag-knockoffs/

Putting a hidden DNA code has to be cheaper than hiring a team of experts. Just saw these articles waiting for my dwindling football fix to kick in.


EBay to put its stamp on the genuine article
New York Post15 Jan 2017
Getty Images
GET REAL: EBay plans to authenticate handbags and other high-end items.
EBay will begin giving its own Good Houskeeping-style seal of approval to the luxe items on its site.
The online retailer will authenticate luxury handbags, footwear and other commonly counterfeited fashion items this year, looking to gain an edge as shoppers become more wary of the abundance of fake goods posted to online marketplaces.
The company will use a network of brand experts to verify that a Chanel handbag listed on the marketplace, for instance, is real. Sellers can pay for the authentication service to win the confidence of shoppers, or shoppers can pay for the service with eBay’s pledge that the sale will be nullified if the item is fake.
Fees have yet to be determined, the San Jose, Calif.-based company said late last week.
EBay is following online luxury consignment startup The RealReal in San Francisco, which authenticates items and said it sold almost $400 million in second-hand designer apparel, handbags, jewelry and other merchandise in 2016, about double the previous year’s sales.
Authentication works best with items priced high enough to pay an expert, hence the focus on luxury.
Sites such as those run by Alibaba Group, Amazon and eBay are ideal places for counterfeiters to do business because purchases are made based on digital images and product descriptions, making it tougher to spot a fake than it would be in a store.
Counterfeits made up almost $500 billion, or 2.5 per- cent, of global imports in 2013, a figure expected to grow as more spending moves online, according to an April report by the Organization for Economic Cooperation and Development.
China is the biggest source of phony goods, with footwear and apparel among the most counterfeited merchandise.
Amazon in November took legal action for the first time against vendors it said were selling fake products on its marketplace.