Winning Brands Corporation (WNBD)

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Disclosure Note – Coatings Venture

Launch Activity, News Release, Regulatory, Shareholder Correspondence

by Eric Lehner
CEO, Chairman Winning Brands Corporation


The Winning Brands CEO weblog is regular source of public information pertaining to the company pursuant to SEC Fair Disclosure guidelines, particularly regarding events which may fall between news releases, or not in themselves require a separate news release, or for a matter that will be dealt with in a future news release but is relevant presently.

In that spirit of disclosure, I report that it would appear the the joint venture contemplated in the coatings sector, and described in an earlier news release, will not be proceeding.

The reference to the possible coatings joint venture was made to illustrate how Winning Brands intends to add shareholder value in coming years by expanding the scope of Winning Brands revenue sources. This will be accomplished by providing qualified innovation projects and their inventors with the benefit of funding support and relevant networking and assistance, in return for revenue sharing on a mutually beneficial basis.

There is an enormous unmet need in society for innovators to receive a helping hand launching their innovations, or broadening their reach. In return, such projects can share the growth opportunities with public investors who would not otherwise have the opportunity to participate in innovation revenue. This can be highly beneficial to both parties and is a bold vision for Winning Brands. It builds upon the foundation of our past work with exciting new possibilities for its shareholders. They will definitely not be limited to cleaning products. Such prospective projects may come and go as they pass through a mutual vetting process. The arrival of a new prospect is not yet a success event, nor is the discontinuation of vetting a failure event. The process is continuous. The purpose is to develop a portfolio and to grow for mutual gain.

With this as context, I reiterate that the contemplated coatings discussion will not be proceeding further at this time. Winning Brands appreciates discussing exciting forward-looking projects with innovators and realizes that not all such possibilities can proceed, despite best intentions.

Winning Brands will inform its shareholders soon of other project possibilities that the company has in the field of innovation launches to keep moving forward. Winning Brands has received a great deal of interest for this type of alliance from innovators who appreciate the opportunity.

As always, I take full responsibility and sole responsibility for any event which does not come to fruition. I thank, sincerely, all parties who approach me and our company with constructive opportunities. Regardless of the reasons that any particular project within the portfolio of prospects does not proceed, the guiding principle of “innovation alliance” which Winning Brands’ enhanced business model represents, has profound upside for the company and its stakeholders.

Here is a link to one portal, amongst many, to the world of innovation as an economic driver in the 21st century: http://newatlas.com/. Winning Brands will have a broader scope in the future by working with innovators to supplement the foundation that we have built for our current products.