Franklin, Andrews, Kramer & Edelstein

[BullNBear52]

How Yahoo came up with its new name: Altaba

When the deal closes, the remaining part will change its name to Altaba, the company announced in security filings on Monday. The sale is expected to be completed by late March, Yahoo said.

The new name is meant to be a combination of the words “alternative and Alibaba,” according to a person familiar with the company’s thinking, who spoke on the condition of anonymity because the individual was not authorized to speak on the record about the name change.

Today Yahoo owns roughly 15 percent of Alibaba, holdings that are worth about $35 billion. The idea behind the name is that Altaba’s stock can now be tracked as an alternative to Alibaba because Yahoo owns a sizable chunk of the Chinese company.

https://www.washingtonpost.com/news/the-switch/wp/2017/01/09/how-yahoo-came-up-with-its-new-name-altaba/?utm_term=.69fa3a8d26cc

Ivan the K™
?@IvanTheK
"Altaba" is Latin for "We should have taken Microsoft's $45 billion offer in 2008."

"Altaba" is Latin for "We should have taken Microsoft's $45 billion offer in 2008."

— Ivan the K™ (@IvanTheK) January 10, 2017

Microsoft/Yahoo Merger Could Shake Up Internet
CNBC.com with wires
Friday, 1 Feb 2008 | 11:31 AM ET

Microsoft offered to buy Yahoo for about $44.6 billion in cash and stock on Friday, seeking to join forces against Google in what would be the biggest Internet deal since the Time Warner merger with AOL.

http://www.cnbc.com/id/22947600