DNA Brands Inc (DNAX)

[Ed the Trader]

"It's called speculative buying. If the market is convinced that a production is coming and revenues are coming, then buying follows. And with that a jump in PPS. It's not too hard to understand."

Speculative buying... with the small bit of information that we have now... might have worked last April. Not now it would appear.

If Adrian wants people to finance production with purchase of new shares, I think he is going to have to lay out a business plan which details plans and necessary expenses for production, marketing and advertising. It should also provide details on plans to sell inventory so prospective b investors can see a clear path to revenue.

Show us that he knows what to do, and has figured out a plan to cover the details of how to do it. That will impress investors and inspire buying.

The time for the APPEARANCE of seat of the pants management has passed. We need deliberate management and a solid business plan.