DNA Brands Inc (DNAX)

[Ed the Trader]

"This CEO has been around for 10 months! Over that period, he went from promising drink back on shelves by 4th quarter."

Even you are being forgetful. During the April conference call, which was his first, he was so adamant that product would be back out by "EARLY third quarter" that he corrected his then-partner (Costly, or whatever his name was). Costly said "third quarter" and Adrian interrupted him and said "EARLY third quarter."

So, back in April, we all had the expectation, because Adrian set that expectation very firmly and clearly, that there would be product out in early third quarter, which suggested July. That obviously didn't happen.