Blue Calypso Inc. (fka BCYP)

[maddawg2020]

Blue Calypso to Explore Strategic Alternatives
http://www.econotimes.com/Blue-Calypso-to-Explore-Strategic-Alternatives-459946

Tuesday, December 20, 2016 1:31 PM UTC


DALLAS, Dec. 20, 2016 -- Blue Calypso, Inc. (OTCQB:BCYP), an innovator of mobile consumer activation, engagement and social advocacy solutions for product brands and brick-and-mortar retailers, has commenced a strategic and financial review with the objective to increase shareholder value. This review may result in the Company continuing to pursue value-enhancing initiatives as a standalone company, capital structure optimization, equity financing, secured or unsecured debt financing, a sale of the Company, a sale of certain assets of the Company or other business combination transaction. The Company’s board of directors will be active in this process as will their legal counsel and other outside experts and advisors.

Blue Calypso has not set a timetable for completion of its strategic review process but intends to update its shareholders as it deems necessary if any material developments occur. Blue Calypso provides no assurance, however, that the strategic review process will result in any transaction.

“The board of directors is committed to increasing shareholder value,” said Blue Calypso CEO, Andrew Levi. “We have determined after careful consideration that this is an appropriate time to undertake a strategic and financial review of the business. In the most recent quarter, we aggressively reduced our monthly expenses which included significant cuts in sales, marketing, legal, public & investor relations expenses and a reduction in executive compensation. While the review is ongoing, the Company will remain focused on delivering improved financial performance by continuing to execute our strategic initiatives.”