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[Tom Joad]

"“What’s important when you are in that hedge fund mode,” he noted at the time, “is to not do anything remotely truthful because the truth is so against your view, that it’s important to create a new truth, to develop a fiction.”

Then he outlined three ways to do that:

Spread false rumors
Drive futures
Give information to reporters who would then spread the “news” giving it an air of legitimacy."

Sounds like what's happened on this board on some occasions.

How to Handle a Short Attack on a Stock You Own