I was saying that if you want to build something from the ground up, and put online from the start, it will cause more harm than good, financially and customers perception. But if you take the time to setup, suppliers with good stock availability, a sofisticated but friendly user website for good shopping experience. When ready, integrated into gcc LLC, this seams a great way to do it.
All of this is conjecture based on available information and my interpretation. Take it as is. Good luck and go UNGS