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Icy-White Precious Metal Makes Debut
Tuesday August 15, 4:54 pm ET
Jewelry designer Caesar Azzam one of the first to design with Palladium


PITTSBURGH, Aug. 15 /PRNewswire/ -- The hottest member of the platinum metal family is making its social debut -- and Pittsburgh-based jewelry designer Caesar Azzam is one of the first to develop designs with the up-and- coming metal. Palladium, an icy white precious metal, is poised to grow in popularity with fine jewelry design because it looks like platinum, but is a third of the cost and half the density.


(Photo: http://www.newscom.com/cgi-bin/prnh/20060815/CLTU070)

Noted by some as "the new platinum," palladium is becoming extremely popular with the most innovative jewelry designers.

"Palladium's workability and low density make it an ideal metal to create modern, oversized pieces that won't weigh down the wearer," said Caesar Azzam, owner of design studio Caesar's Designs. "Palladium is also perfect for creating engagement and wedding bands because unlike white gold, it doesn't require plating -- so there's no risk of the bright white color fading over the years."

When palladium first hit the jewelry scene, Caesar tested the metal's appeal by creating a few pieces for his showroom. His clientele immediately adored this new option in jewelry design. Caesar now uses palladium to create pieces for his most popular collections: the Oversized Collection of big, bold, sparkly gemstone rings and Butter, which features an incredibly smooth and comfortable contour fit -- so it feels like butter. Caesar also creates custom bridal sets in palladium. To view the collections, visit http://www.caesarsdesigns.com/collections.php.

In June, Caesar showed off some of his newest palladium pieces created in response to his invitation to the JCK Show in Las Vegas -- one of the largest jewelry shows in the nation. He was one of the 150 jewelry designers chosen by a jury of industry professionals to showcase work in the prestigious Design Center area of the exhibition hall.

Already coveted in Pittsburgh, Caesar's Designs has gained more national attention in recent months, as seen in publications such as W Magazine, W Jewelry, National Jeweler and worn by Kirstie Alley on the cover of Ladies' Home Journal.

Established in 1998 and based in Pittsburgh, PA, Caesar's Design creates contemporary jewelry with a sleek presentation, exquisite style and an enchanting feel.



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Source: Caesar's Designs