NeoMedia Technologies, Inc (NEOM)

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DD Bath & Body Works(R) Partners With Cellfire to Deliver Instant Discounts on Mobile Phones


http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/08-15-2006/0004416287&...

SAN JOSE, Calif., Aug. 15 /PRNewswire/ -- Cellfire Inc. announced today
that Bath & Body Works will join the growing list of specialty retailers
that are embracing mobile marketing. To kick off their partnership Bath &
Body Works(R) will offer fun Cellfire(TM) savings for midsummer splurges
and back to school shopping -- just by using your cell phone.

"We are excited about the prospect of connecting with our customers in
this innovative new medium," said Brian Beitler, VP of Customer Marketing
for Bath & Body Works. "Cellfire is the only service on the market that
enables us to place branded offers on a mobile device.

Bath & Body Works has become a leading beauty retailer by creating and
offering high quality wellbeing and spa products at attainable prices. With
over 1,500 stores nationwide, Bath & Body Works pampers the daily lives of
millions of consumers with their best-in-class fragrant bath and body care,
facial skincare, hair, spa and home products.

"Bath & Body Works is a significant partnership for Cellfire, because
they enable us to provide great deals in an entirely new retail category,"
said Brent Dusing, CEO of Cellfire. "Their store is a one-stop shopping
experience for millions of people looking for gifts for friends, family --
and themselves. We are honored to be a part of their strategic plan for
marrying targeted customer offers with 21st century technology."

Cellfire is a free downloadable application that provides valuable
coupons from a host of local and national retailers within the user's
geographic region. It is the only mobile coupon service available today
that provides money-saving deals for some of the most popular national
venues. Besides the new offerings from Bath & Body Works, consumers can
take advantage of a "rent-one-get-one-free" offer from Hollywood Video, a
free appetizer at T.G.I. Friday's, as well as numerous discounts from
retailers such as 1-800-flowers, Carlson Travel and other local retailers.


About Cellfire

Silicon Valley-based Cellfire is pioneering opt-in marketing solutions
tailored for consumers' mobile phones. The flagship service Cellfire is the
first-ever application that consumers can download to their cell phones and
begin receiving coupons to use at their favorite stores, restaurants and
entertainment venues. Major brands such as Hollywood Video, Bath & Body
Works, T.G.I. Friday's and 1-800-flowers.com are among the many retailers
where consumers can get discounts using the opt-in mobile solution. For
more information, please visit Cellfire at cellfire.com.

About Bath & Body Works

Bath & Body Works is a world-class modern apothecary of beauty and
wellbeing that offers the most luxurious products in fragrant bath and body
care, facial skincare, hair, spa and home. Today the specialty store sells
not only its own branded product lines, but leading beauty brands as well,
including Patricia Wexler M.D. Dermatology, Frederic Fekkai, Slatkin and
Company, Henri Bendel, American Girl, Le Couvent des Minimes, Goldie, and
C.O. Bigelow. Bath & Body Works is based in Columbus, Ohio, and is a
subsidiary of the Limited Brands family of companies.

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