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Thursday, 07/31/2003 9:21:22 AM

Thursday, July 31, 2003 9:21:22 AM

Post# of 18037
Viva Wyndham! OK, let's try this one more time:

Wyndham Enters Strategic Alliance Agreement with Viva Resorts; Seven Resorts Added to Wyndham Brand under 10-Year Agreement

DALLAS--(BUSINESS WIRE)--July 31, 2003--

Resorts Re-Branded to Viva Wyndham Properties; Strategic

Transaction Expands Brand Presence in Caribbean and Mexican Markets

Wyndham International, Inc. (AMEX:WBR) announced today that it has entered into a 10-year strategic alliance agreement with Viva Resorts and their seven properties in the Bahamas, Mexico and the Dominican Republic. Under the agreement, as of Dec. 1, 2003, the properties will be re-branded as Viva Wyndham Resorts and incorporated into the Wyndham portfolio.

"As the largest hotel brand in the Caribbean, Wyndham offers destination choices that cater to every type of traveler and their various needs," said Fred J. Kleisner, chairman and chief executive officer of Wyndham International. "The partnership with Viva allows us to expand these offerings both in new Caribbean and Mexican markets, as well as provide more choices for guests looking for all-inclusive resort experiences."

"Building a strong partnership with a brand like Wyndham is the key component to ensuring our guests enjoy a consistent, upscale hotel product," said Viva Resorts President, Ettore Colussi. "Wyndham's highly-regarded industry reputation will help us quickly raise awareness stateside and entice more business from the United States."

The seven properties will be re-branded as Viva Wyndham resorts, and exclusively offer all-inclusive packages that include accommodations, full breakfast, lunch, dinner and snacks; unlimited beverages, cocktails and wine; daily activities and fitness programs; unlimited non-motorized water sports with complimentary lessons; enrollment in the Viva Kid's Club; live nightly entertainment; and all taxes, surcharges and gratuities.

Viva Wyndham Caribbean properties include:



-- The 276-room Viva Wyndham Fortuna Beach - Grand Bahama Island,

The Bahamas



-- The 500-room Viva Wyndham Dominicus Beach - La

Romana-Bayahibe, Dominican Republic



-- The 330-room Viva Wyndham Dominicus Palace - La

Romana-Bayahibe, Dominican Republic



-- The soon to open, 223-room Viva Wyndham Tangerine - Cabarete,

Dominican Republic



Viva Wyndham Mexican properties include:



-- The 400-room Viva Wyndham Maya - Playacar, Mexico



-- The 234-room Viva Wyndham Azteca - Playacar, Mexico



-- The 355-room Viva Wyndham Vallarta - Vallarta, Mexico

standards and numerous upscale amenities aimed at enhancing guest comfort and convenience. Guestrooms will feature the Golden Door(R) Bath Care Collection, a selection of body products, including shampoo, conditioner, after-sun lotion, lip balm, shower gel and body lotion, inspired by the renowned, Wyndham-owned Golden Door in Escondido, Calif. While relaxing poolside, guests take advantage of upgraded pool standards including comfortably-cushioned lounge chairs and plush towels.

Guests of the Viva Wyndham properties will also enjoy Wyndham ByRequest(R), the brand's guest recognition program developed by Wyndham to deliver on its brand philosophy of empowering guests to achieve a more customized hotel experience. Guests may choose items from a variety of pre-selected categories that appear on the Wyndham ByRequest profile form, such as a welcome snack or a preferred type of wine.

The Viva Wyndham resorts in the Dominican Republic and Bahamas bring Wyndham's Caribbean portfolio up to 16 properties on eight islands, including Aruba, The Bahamas, Cayman Islands, Dominican Republic, Jamaica, Puerto Rico, Netherlands Antilles and U.S. Virgin Islands. In addition to the three Viva Wyndham Mexican properties, Wyndham boasts the renowned Four-Star, Four-Diamond Mexican resort, the Grand Bay Hotel Isla Navidad - A Wyndham Luxury Resort located near the Pacific coast near the town of Manzanillo.

Since its inception in January 1997, Viva Resorts has become one of the fastest growing all-inclusive resort and management operations in the Caribbean and Mexico. Known for value-packed, all-inclusive vacations reflective of the host country, Viva believes that a true vacation experience begins at the heart of the destination and incorporates culturally-inspired ambiance, a high-energy atmosphere and international accents on both food and service. Catering to travelers of all ages, Viva also offers family-friendly programs including a stay, play and eat free program for children under 12 years of age when sharing the same room with parents. Viva Resorts maintains its headquarters in Santo Domingo, Dominican Republic, and a U.S. and Canada sales and marketing office in Miami. For more information, visit www.vivaresorts.com.

Wyndham International, Inc. offers upscale and luxury hotel and resort accommodations through proprietary lodging brands and a management services division. Based in Dallas, Wyndham International owns, leases, manages and franchises hotels and resorts in the United States, Canada, Mexico, the Caribbean and Europe. For more information, visit www.wyndham.com. For reservations, call 800-WYNDHAM.

CONTACT:

Wyndham International, Inc.

Media Contacts

Darcie M. Brossart, 214-863-1335

dbrossart@wyndham.com

SOURCE: Wyndham International, Inc.

Today's News On The Net - Business Wire's full file on the Internet with Hyperlinks to your home page. URL: http://www.businesswire.com

07/31/2003 09:01 EASTERN
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Best, F8




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