Sunset Capital Assets, Inc. (SNST)

[Rawnoc]

I'm pretty sure they haven't issued a press release in almost two years, right?

I'm 100% sure you are dead wrong.

Messages to shareholders that don't appear anywhere except on the company website don't count as press releases, do they?

Of course they do. Often press releases are published through other channels but that's not what defines a press release nor is it a requirement to meet the definition. As an example, of The NY Times wishes to issue a press release about itself, only self-publishing does not in any way disqualify it from being a press release. The NY Times doesn't need to get the Washington Post to publish it too and SNST, likewise, doesn't need a second party before a press release fits the definition of a press release.