Chris Parry:
To build a truly national brand, the entrepreneur must have the right product line to satisfy consumer demand, and the product line must be marketed in a professional manner and leave a lasting impression with its consumer. KushtownUSA has done this with over 20 SKUs of liquid edibles, from THC-added sodas to hot sauces to marinades. These are products that, now, sit in dispensaries across California but, as of tomorrow, could be made available in gas stations and supermarkets and drug stores and, who can say, maybe even in vending machines.
I have stated in public speaking events since 2014 that, after prohibition lifted, the people who made the serious money weren’t the ones growing barley and wheat and hops, but the ones who bought and built recognizable brands, most of which have sustained to this day.
I believe Kushtown has done exactly what’s needed to build a serious, acquirable, consistent, commercially viable brand that could extend to traditional retail settings without giving the grey hairs at Albertsons and Whole Foods a case of the vapors. Kushtown has already established itself in the California medicinal market over the past eight years, and with their recent shift to the public markets, the capital needed for growth of sales networks and marketing programs is readily available.
California as a perfect test market, and Kushtown has first mover advantage in that space. As the legalization field allows, Kushtown will need to staff up and bring aboard real world retail experience, and they’re doing that currently, bringing in senior management with in-depth experience in building billion-dollar retail brands. Additionally, the company has trademarked the Kushtown name across the world, including Canada, Europe, Australia, New Zealand, Brazil, Colombia, Uruguay and many other countries.
