Secure Point Technologies Inc (fka IMSCQ)

[postingfish]

Guiness World Records is a marketing company. (these days)
Its primary business is to create memorable and viral 'record' events in order to increase awareness of their clients brands.
It is a very expensive service. Something like the Guinness WR involvement seen in the Flyboard record (lets pretend it is real for a moment) would have cost Franky a huge amount of money.


I would estimate the cost to be anything from 70k to 350k, depending on how involved Guinness was with the project and the production and how much of the running of the marketing campaign was handled by them directly.

Guinness have become a marketing company specializing in brand awareness stunts for their main income, that is a fact.
Therefore, IMO they can no longer be viewed as a reliable source or authority on record breaking. A Guinness World Record alone is no longer proof of anything. The main drive and motivations for Guinness is marketing and the money that bring in.

Unfortunately there is still a lot out of place with the Flyboard Air story.
Greatest of this being the media coverage- or rather lack of GENUINE first hand media coverage of the device or of the events where it has allegedly flown.

IMO we can not take the testimony of a marketing company as adequate enough to cover up all of the cracks in the story.

IN my opinion the reality of the Flyboard Air is still up for debate.

Here is a quick intro into Guinness's real buisness model -

Here is a good place to start looking if you are genuinely interested in finding out more.
http://www.guinnessworldrecords.com/set-a-record/corporates/our-services

the corporate side of the site is large and will it will take you a long time to read it all and find it all - but a quick look should give you at least an idea.