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Thursday, November 03, 2016 12:25:38 PM
IMO - Updates about SPORT other than at trade shows would have a direct impact on financing. I think that Titan did a really bad job understanding the correlation between the two, and came to the wrong conclusion - which was silence is golden.
IMO - silence was the solution to addressing the downside risk of creating disappointment through public updates. Announcements are a double edged sword. PR is all about getting out in front of the subject matter, good or bad. Titan hasn't figured out how to control the message and stay out in front of the financing issues. Verb is creating their own message, controlling the information and trying to create interest. Titan is further along, but who cares? My point is - find and reach "who cares." Is it the large hospital corp? I would research how to get funding from the Canadian gov't. Titan can become an international corporation, and SPORT a universally acceptable product, creating many, many jobs. Surgery may not be the only application for SPORT IP either.
Regards,
BK
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