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Wednesday, November 02, 2016 2:43:54 PM
I originally didn't like the free capsule offer cause as an avid/career internet marketer myself, in the last couple years free trials and free samples have proven to be a "drag" on revenues and profitability.
Smart marketers (which it seems they are) are moving to "splinter offers", which are a smaller portion of a larger offer just to "get someone in the door" at a ridiculously low price.
New data on this (splinter offers) shows that it actually creates MORE long term paying clients and higher revenues to do splinter offers than free offers, trials, samples, etc.
Plus, think of the cost of those 6 capsules... the retail cost is about $3.25 each capsule in a small pack which would be nearly a $20 retail cost! $10 plus free shipping seems like a good deal to me!
I think they are smart and now looking at this change, it reaffirms how great of marketers they actually are! Great move HLT!
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