Decision Diagnostics Corp (DECN)

[scoop9]

I try and deal in reality. The Test Strip market's clock is running down,so any window for DECN as it transitions to a EOL cycle is now,not 5 years from now.

And if/when DECN does something well,I'll be more than happy to acknowledge it. And so will the markets.

Adding new products isn't the solution. "Attacking" the Big 4 through what? Price? Performance? What?

Your putting the cart before the horse with such talk. DECN needs an "anchor baby" for that approach to work. A Horse. And right now,there is NO evidence it has one.

"The market will have its own shakeout in regards to value strips as the big box chains realize that having their own private label solutions are money losers."

According to you,Why are these failing or are "money losers"? PP too low to make any money on? What would DECN's product provide that doesn't have these shortcomings?

"....there is no single successful value strip system, the politically correct term applied to copycat test strips and meters coming from China, Taiwan and Korea."

Why would DECN's Korean strip be any different? What am I missing in DECN/Genultimate's Branding that's going to make a difference? Clearly that "hook" should be evident by now,right?


Scoop