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Friday, 08/11/2006 4:52:18 PM

Friday, August 11, 2006 4:52:18 PM

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Sub-Urban Details New Retailer Partnerships, Multi-Brand Business Model and High-Growth Initiatives in Video Presentation; Company CEO Provides Progress Update in Video of Recent Investor Presentation Now Available Online

LOS ANGELES, Aug 11, 2006 (BUSINESS WIRE) --

Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand apparel company pursuing high-margin revenue growth in the global fashion industry, announced the availability of a new webcast highlighting Sub-Urban's three-part corporate strategy, which includes an expanding portfolio of edgy, youth oriented brands to capitalize on multiple non-competing distribution channels.

The streaming video shows a presentation by Sub-Urban Chief Executive Officer Joseph Shortal at a recent meeting of the Southern California Investment Association (SCIA). In the presentation, Mr. Shortal provided an overview of Sub-Urban's strategies and recent retailer partnerships for its Whiteboy(R) collection, including Fred Segal, a Santa Monica-based tastemaker for buyers and stylists around the country. The Company also recently received orders for its latest brand, Mash Culture Lab(TM), from entertainment giant Virgin Megastores, and East Coast trendsetting retailer Dr. Jay's.

Sub-Urban has launched the pop culture phenomena WHITEBOY(R) brand and its signature rooster logo. Other product lines include WHITEBOY(R) for Juniors, Mash Culture Lab(TM), BLACK JESUS(R) and PYT (TM)(Pretty Young Thing). Sub-Urban products are sold at trendsetting retailers. Within the next 18 months, Sub-Urban intends to expand its brand offerings through global distribution networks in Japan, Canada, Australia and 25 other European markets.

The webcast is approximately 20 minutes in length. To view the presentation, please visit www.sciaonline.org, and click on the menu items in the following order: "Watch Recent Presenters Here," "Public Companies," and "Sub-Urban Brands, Inc." Due to server buffer and transfer speed, please be patient when downloading file