Monday, October 24, 2016 10:49:13 AM
Where in the world did you pull that from my post?
Seems you just made this up,tried to put words in my mouth.
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And if your thinking way down the line(way after Test Strips will even be in use),here's how the X and Y generations feel about Online vs Brick and Mortar...or as those generations say,bricks or clicks.
"The future of stellar customer service lies in striking the right balance between technology, like “bots,” and a personalized human touch; 64% of U.S. youth and 59% of UK youth like to shop in stores for the good customer service.
https://cassandra.co/
2/3rds of Youth still prefer Brick and Mortar.
To discount the all powerful senses of touch,hearing,sight,etc along with the immediate gratification aspect is simply wrong.
Brick and Mortar remains the dominant form of shopping experience,with Online a small but growing part,and that's the truth.
DECN doesn't have the luxury to design some Channel strategy that will be relevant in 2025. It needs to sell product....NOW!!!!!
And you accomplish that by being where it's being done!!!
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Scoop
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