What's Plan A?
Confidence. Is there ever enough? For me, at this point, questions and answers need to address their plan(s).
A) I'd like see the first question asked - "What is Plan A - THE single most important goal for Titan?" If it's funding then "Why does the development model appear to be over elaborate, and not the shortest distance between two points?" Meaning, "Why aren't the fewest tasks, which are currently being documented, the bare minimum necessary to get to CE mark?" If the list of "tasks" that are being proven have been reduced to get to CE mark - as quickly as possible, and need less funding - then announce those changes and provide the fuel for new enthusiasm and boost the confidence/pps.
B) Titan is a small company with ONE product. Messages/PR's NEED to be focused on reducing or eliminating speculation. The messages must convey confidence, or address the issues that create lack of confidence. Speculation leads to doubt, which leads to risk, which leads to lack of confidence.
C) Now, I don't think previous mgmt. could say what "Plan A" was, regardless of their (false) statements of having adequate funding. Whether they were going to sell this device on their own, or work for a strategic partnership or M/A. So the that leads me to ask questions that include all scenarios. Plan A - and how/why. Plan B - how/why and if not A or B, then C. That takes all of the speculation out of the conversations. Period.
SPORT has been unveiled, we are passed the speculation about whether Ximedica could engineer and build SPORT. I like the suggestions about scheduled NR's and PR's about where SPORT will be available to see demo's.
If Verb can use smoke and mirrors, surely Titan can do much better and provide concrete answers that instill confidence in their plans.
Let's present the questions that will provide clarity and confidence.
Regards,
BK
