Your words make you sound like you are implying that the bond is debt, it's an asset, this is a securization arrangement. This financial arrangement is pretty common. To understand in simple terms: Look at commercial banks, people put money into banks, and then the banks lend that money to other people. When the filings come out, the market will probably value this stock at 15 bucks. It's not in penny land anymore. Wall Street will value this company for what it is.
Odysseus crossed the river of Styx. He asked Achilles if it was worth trading his life to have his 'name' live forever. Achilles replies: "I would rather be the slave of a slave on earth, then to live here in Hades..." --Homer's The Illiad