Mgt change, design freeze, and Longtai money are all really big things which would certainly move the stock quickly, for a couple days after each announcement. But a number of smaller victories could be equally valuable; persistence would be the key there. The smaller goals are much easier to achieve. Look ahead at conferences they might be able to get into for demos. Get more press releases out there, even touting little things... A weekly promo maintains upward momentum, and then the big news events get an even bigger pop.
An example: AORN is in Boston in April. Make arrangements now and announce it. In December, announce that a SPORT system will be there for live demos and discussions. January, release a PR about a new analysis on how much it can save an OR over the life of the instrument. Maybe add an analysis which shows savings due to reduced setup time vs. a multi-armed robot, quicker turn-around for processing re-usable parts - tell us all how OR support staff benefit from a time management standpoint and get ready to talk at length about those points in April. Have adequate staffing there to ensure all interested parties get a chance to talk to someone. Two weeks before AORN, another PR as a reminder. A week or two after AORN, another PR about how well it went, some of the wonderful feedback they got from OR staff and administrators.
One event, a monthly PR, all positive, and each one gets more attention from a few more people for our little company and our PPS goes up. IMO, of course; I can't foretell the future but we as a group can continue to influence it. I think their marketing team needs something more to do. Let's give them some ideas and see if we can prod them into action somehow.
