My question:
Good morning, David!
Is LifeClips responsible for marketing the camera products or will HP be doing so? Better yet, what, if any financial support will HP provide going towards the manufacturing, distribution & marketing of HP branded action cameras, still cameras, dash cameras and accessories, as well as the development of a collaborative media cloud storage service platform to store content created by the HP branded products.
Answer:
LifeClips will be marketing the HP branded cameras. If you look back at the press releases, you'll see the company signed agreements with several distributors to get them in big box stores, like Best Buy and Target. Also, William Singer was announced as VP of sales and he's had a lot of experience selling in to the big box retail channel. As far as funding any purchases from retailers, there is a tremendous amount of purchase order financing out there for these kinds of transactions. Purchase orders from Best Buy and Target are bankable. So, Life Clips doesn't have to make a bunch of cameras and put them in a truck for delivery after a sale. A customer would issue a purchase order, which in turn would be financed and the cameras would be delivered according to the terms.
Mobeego is its own product. Life Clips won't need money from the sale of Mobeego products to get their cameras to market.
David L. Kugelman
(404) 281-8556